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When it comes to Internet marketing effectiveness, most business owners would still agree that search engine optimization doesn’t just offer the best way to drive targeted traffic to a website, but is also the most efficient. In other words, when you consider things like time and money spent, Google is still the preferred way to attract new customers online, despite the social media explosion that’s become such an important story in the past few years.

So, does that mean you can afford to ignore your social media profiles to focus on SEO? Absolutely not. In fact, if your search campaign doesn’t have a social component, then you’re actually doing it wrong.

It really comes down to this: search marketing might still be incredibly important, but that doesn’t mean you should ignore social media, because they are becoming more and more linked together, to the point that they are almost the same thing. Good social content has the power to help your search positioning and vice versa. Having an SEO strategy that includes social media is crucial.

To understand why this dynamic exists, let’s consider these three points:

1. Social media marketing and search engine optimization have the same goal. The real goal of your search engine optimization plan shouldn’t be a top spot on Google, but to drive lots of interested buyers to your business website. Social media profiles are great for that if they are utilized correctly. That means customer profiles with unique, interesting, keyword-rich content that’s being added on a continual basis.

2. Social sites give you a cost-effective way to distribute search-optimized content. The bigger your group of fans and followers is, the easier it is to spread messages to your customers, have them re-posted, tweeted, and so on. All of this is great for creating “buzz,” of course, but it’s also helpful for generating back links and user content that work into your SEO plan.

3. It’s easy to use social media and SEO together. Because Google and the other search engines are indexing and prioritizing social content, the two go together naturally. For instance, posting content, or links, to Google+ is now a faster way to get your site indexed than submitting it to the search engine directly. All you have to do is place the link on some basic info, and Google will crawl it instantly and automatically, updating your search profile. In the same way, linking Facebook and Twitter accounts together can generate targeted traffic while enhancing your marketing reach and creating even more links.

The bottom line is that we’ve reached a point where search engine optimization and social media marketing don’t just play well together but are actually integral to one another. If you’re ignoring social media to focus on search, then you’re missing the point in a couple of different ways. Is it time to take a new perspective on Internet marketing? Contact Full Impact Studios and lets discuss ways we can help you merge your current SEO with social media. Lets talk 1-800-658-0113