7:46 PM April 30, 2013
Several years ago, businesses of all sizes discovered that blogging was a virtual Internet marketing “cure- all,” drawing customers through search engines, giving the company a chance to spread new ideas, and even building brand credibility all at the same time. Before long, everybody had a blog, and it seemed like the trend was going to continue forever…
But in the online world, things change quickly. Although blogs were hot for a while, new tools like social media and pay-per-click advertising moved into the spotlight – either because they were new (in the case of social networking sites like Facebook and Twitter), or because they showed more immediate results (as Internet advertising can, at least in theory).
Fast-forward a couple of years and marketers are still trying to figure out how to make social media profiles into a profit center, and are feeling pressed by a combination of high online ad prices and the decreasing returns that have resulted from too much advertising all over the web. Some of them are learning what we’ve already known for years: that a great blog can still give you better value, and a huge return on your investment of time or money, especially when compared to other Internet marketing tools.
Here are seven great SEO blogging tips for business:
1. Blog posts help you rank in organic search listings. Pay-per-click ads can be expensive, last only for a few seconds, and tend to be ignored by the majority of web searchers. By posting great blog content that attracts organic traffic, though, you can draw in potential customers time and time again without spending a dime.