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SEO Blogging Tips for Business

7:46 PM April 30, 2013

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Blogging for SEO

Several years ago, businesses of all sizes discovered that blogging was a virtual Internet marketing “cure- all,” drawing customers through search engines, giving the company a chance to spread new ideas, and even building brand credibility all at the same time. Before long, everybody had a blog, and it seemed like the trend was going to continue forever…

But in the online world, things change quickly. Although blogs were hot for a while, new tools like social media and pay-per-click advertising moved into the spotlight – either because they were new (in the case of social networking sites like Facebook and Twitter), or because they showed more immediate results (as Internet advertising can, at least in theory).

Fast-forward a couple of years and marketers are still trying to figure out how to make social media profiles into a profit center, and are feeling pressed by a combination of high online ad prices and the decreasing returns that have resulted from too much advertising all over the web. Some of them are learning what we’ve already known for years: that a great blog can still give you better value, and a huge return on your investment of time or money, especially when compared to other Internet marketing tools.

Here are seven great SEO blogging tips for business:

1. Blog posts help you rank in organic search listings. Pay-per-click ads can be expensive, last only for a few seconds, and tend to be ignored by the majority of web searchers. By posting great blog content that attracts organic traffic, though, you can draw in potential customers time and time again without spending a dime.
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Will Forwarding Too Many Domains To One Site Hurt You?

9:28 PM April 22, 2013

In the world of Internet marketing, we often discuss domain names as a form of “virtual real estate.” It’s a good analogy, as few things have been as important to your company’s online success (both in terms of search engine visibility and real-world branding) as your website name and address. It is for this reason, and because search engines have shown a clear preference for “exact match” domains in the past, standard practice has often been to buy several different domain exact match domains and forward them all to your “real” business website.

The best way to do this has typically been through what’s called a domain name redirect or forward (with a canonical meta tag), which tells browsers to permanently send traffic to another destination. The user sees the redirected or “correct” address in their navigation bar, and search engines note the change. The net effect is that any previous SEO authority that old domain or URL had is transferred directly to landing domain or what we call the Money Site. Do this a number of times, and you could greatly increase the visibility of your main business website.

With the recent Penguin and Panda changes to Google’s algorithm, though, things may be changing. That’s especially true when you consider that a lot of experts think the effects of both are becoming stronger over time (that is, Google is gradually enforcing them more strictly). Could having too many domain name redirects do more harm than good?
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