Should Your Next Website Be Responsive or Adaptive?

12:48 PM August 22, 2014

One thing that virtually every Internet marketer and web designer can agree on is that new websites need to be accessible across a wide variety of devices and platforms – that they need to display properly on everything from laptop and desktop computers to smartphone screens.

One thing some can’t agree on, though, is how to best achieve that goal.

That’s where the ongoing debate between adaptive web design and responsive web design comes into play. The two concepts are closely related. And as you might expect, there are advantages and disadvantages to each. In this article we’re going to take a look at what the differences might mean to you, both as a user and a marketer, so you can make the right call for your business going forward.

Continue Reading…

What is an SEO Specialist – infographic

11:10 AM August 15, 2014

Or, if you’re looking for someone to help you improve your company’s search rankings, a better version of this question might be: “How do I find the right SEO specialist to help my business?”

Unfortunately, the answer isn’t as easy to find as it should be. That’s because we live in a day and age where business web design and Internet marketing can make or break your company within months. It’s no surprise, then, that so many people are calling themselves search engine optimization consultants… even though they don’t have the training, background, or reputation to back it up.

Continue Reading…