December 2014 -


Setting Expectations for Successful SEO Campaigns

1:13 PM December 23, 2014

This past Whiteboard Friday from Rand with Moz hit the nail right on the head. It discusses setting expectations with clients on their SEO campaigns and what to expect over the course of the campaign and how goals are achieved. If you haven’t seen it I’m embedding below for you to watch, it’s only 8 minutes long but it really explains what we SEO’s deal with and how it is our job to inform you (the client) with the proper information to set the expected results and expectation.


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