6:04 AM August 24, 2017
Businesses of all sizes, small one-person enterprises to multinational brands and corporations are riding the social media wave in a bid to capture attention and engage with targeted audiences.
Who can blame them? According to Hubspot, online professionals list social media as one of their most important sources for generating business leads. On top of that, social media marketing costs only a third of what other traditional lead generation channels require.
No wonder over 97% of marketers participating in social networks, with 80% claiming to have generated more website traffic as they reach out and connect with more than 73% of adult online users active in these social channels.
But with so many social networks available online, many businesses are left in confusion as to how they can choose the right social network that would work best with the type of business, market and targeted audiences they have.