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although a robust tendency to link sexuality to its organic factors is determined.
But, the use of gender as an analytical class continues to be in an incipient segment in most of the research in this thematic institution, particularly whilst we analyze the identification implications of masculinity and femininity at some point of adolescence and their repercussions with regards to the feminization of AIDS, strongly marked by means of the vulnerability of gender. Sickness and the opposite addresses the sexuality of the companions of colostomy patients. Within the first, differences inside the exercise of the sexuality of women and men are taken into consideration.
An vital being whose variations are not mentioned. Maximum of the studies delivered up, to a more or lesser extent, considerations concerning the need to address sexuality beyond biological elements both in schools and in research paper death penalty coursework writing custom paper fitness establishments. But, this posture indicates positions an awful lot more ideological than effective discussions and concrete proposals, the latter being essential for modifications to be realized.
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It’s far essential to say that during this period many nursing colleges added or consolidated research inside the discipline of gender, fitness and sexuality aspect by using facet with issues associated with family planning, sexual and reproductive rights. The guides in those two periodicals do now not replicate improvements on this recognize. Most of the studies point to the need for sexuality to be efficaciously addressed throughout nursing education. Advancements are observed while we analyze the modern content material of curricula in nursing programs. But is a unmarried path capable of changing expert practice? We notice right here that, given the range of thematic areas recognized on this take a look at, their function specific a reductionist attitude that impedes one from seeing the whole.
The results of this have a look at display that sexuality and gender family members have a transversal nature that permeates approaches of worrying in distinct paperwork and locations. This transversal nature bees glaring whilst we deal with frame care in its material man or woman in its maximum constrained intimacy. The variety of sexuality and gender members of the family covers the most simple elements of care from mon sense views of frame hygiene to the maximum technically plex acts, including introducing a urinary catheter.
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From this perspective, we need to break the silence that also prevails in nursing, while what’s being mentioned is the role sexuality performs as critical ponent inside the shipping of indispensable care. Uma perspectiva feminista sobre sexologia e sexualidade. Pensamento feminista e a estrutura do conhecimento.
Conversando sobre sexualidade, IST e Aids adolescentes pobres. Preservativo feminino: uma possibilidade de autonomia para as mulheres HIV positivas. Um estudo base na teoria da crise.
Clinical Anthropology is devoted to the relationship between human behavior, social lifestyles, and health inside an anthropological context. It presents a discussion board for inquiring into how know-how, meaning, livelihood, power, and resource distribution are fashioned and how, in flip, these observable records cross directly to form patterns of disease, reviews of health and illness, and the anization of remedies. Environments that have an effect on health, the politics of obligation as it relates to health, gender and health, the ethical, political and interpersonal contexts of physical suffering, and the social meanings of disease classes and beliefs of health. Focal factors additionally include the cultural and historic conditions that shape clinical practices and policies, the social anization of scientific interactions, and the makes use of and outcomes of scientific technologies.
pliance with these regulations is enforced by way of punishments ranging in severity in accordance to the crimes mitted to cut down violence and misconduct from people today in just a society.
Even so, just as citizens consent to abide by the rules of the condition in which they reside, one particular is pelled to protect justice and condemn the unjust decisions of guy when the social agreement contradicts the rules sanctioned by God. violent civil disobedience to encourage his beliefs. He strongly believed that civil disobedience was the way to do away with racial segregation against African People in america.
Even though major a protest march on the streets, King was arrested and despatched to jail. functions of civil disobedience, stating that racial segregation should really be negotiated in the courts, rather than in the streets, and accused King of causing unnecessary. More than six months after to start with sending shockwaves by means of the world, Edward Snowden is alive, not imprisoned, and even now making day-to-day headlines. previous Nationwide Protection Company contractor, Snowden was responsible for revealing to the American public the existence of huge, secret governmental surveillance programs, practices that irrefutably border unconstitutionality.
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He gave up his flexibility and finally his way of lifetime in revealing how the NSA was harvesting and storing international phone information and textual content messages, the vast majority despatched by ordinary American citizens. In his essay, Thoreau argues that federal government should really not be in control of the men and women and that the folks must be in a position to rule on their own freely nevertheless they you order essay online essay help custom writing essay should. In addition, he obviously states and points out that in a lot of cases it is most effective when particular person legal rights choose priority in excess of condition authority.
Thoreau was as soon as despatched to jail for refusing to pay his taxes and I assist this episode of civil disobedience as justified. Thoreau did not spend his taxes simply because he objected the use of the revenue to finance the Mexican War and enforcement of slavery guidelines. He did not ask for for his dollars to be made use of for the enforcement of slavery rules, hence felt he had the suitable to protest and act out civil disobedience. Philosophers, historians, authors, and politicians have put in generations pondering the partnership amongst citizens and their govt.
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It is a problem that has as lots of concerns as there are kinds of federal government and it is seldom answered satisfactorily. relatively contemporary theorist, writer Henry Thoreau, launched an plan of person as an personal, relatively than a topic, by thoroughly describing the way a citizen should really live many of his functions. public on why men and women need to not settle for a less than excellent federal government.
Walden and Civil Disobedience, a dilemma is offered in the way in which we live our lives. Thoreau sees this challenge and goes to Walden Pond to come across the option. Still his option is controversial in that it appears to suggest steps that go against human nature.
socialism when humans are fundamentally social in character. Henry David Thoreau outlines a utopian modern society in which each individual individual would be responsible for governing himself. His opposition to a centralized federal government is an exertion to disassociate with the American govt, which at the time was supporting slavery and unjustly invading Mexico. Even though the unique rule would work effectively for Thoreau who is a gentleman of conscience, it does not account for the immoral, dishonest or overly ambitious people in the nation. Civil Disobedience: Are We Morally Obliged to Obey Unjust Guidelines? Are we morally obliged to obey even unjust legislation. This ethical question addresses what we monly know as civil disobedience.
In order to thoroughly discuss civil disobedience and whether or not or not it is ethical to disobey legislation, we will have to very first characterize civil disobedience.
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Happy New Year and welcome to 2017, it’s going to be an interesting year for sure, well if you follow politics it will be.
A customer made a statement to me the other day that didn’t sound quite right and something I didn’t believe was true, so this post is about that statement. The customer said, and I quote here, “but people don’t scroll anymore Aaron, don’t you follow what Google says“. (be sure to catch the funny at the end of the post). Continue Reading…
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In every business or organization, higher management plays a significant role (and in many cases the only role) in the decision-making process. Everyone – from employees, partners, suppliers and even customers – look upwards to the C-Level pedestal for guidance and decisions that will steer the business or institution.
In most cases, the decision-making process involves almost every facet of the business – aspects that could eventually spell success or failure of their enterprise. It is for this very reason why C-Level management is wary of every proposed improvement, enhancement or other similar project presented – particularly those that could create a significant change in the business.
This scenario applies to Digital Marketing as well, particularly Social Media Marketing and Search Engine Optimization (SEO), relatively new concepts for hardened business executives who may not have the native inclination of digital processes and solutions – or at least not yet. Many worthy members from this C-Level club may have already achieved significant business triumphs, conquests and achievements and have yet to realize the value and profitable potential digital marketing can offer.
So if you’re looking to get your SEO proposal an approving nod from upper c-level management, you better bring your armor and be prepared for anything that may be thrown our way. The following provides practical but valuable insights on how you can enhance your convincing prowess, streamline your presentation, and boost your chances of having C-Level Executives buy in for SEO.
Empathy – Get Into the Mind of a CEO
To help a person believe in what you are saying, you have to understand how this person thinks and what’s important to them, otherwise you will find yourself struggling with a hard sell – most likely ending up with no interest and a failed meeting. You need to look into the mind of C-Level Executives to effectively convince them that SEO is what their business needs. Here are some things you need to understand about CEO’s.
CEOs value time. Their days are filled with meetings, phone calls, and closed door meetings – so they have very little time for non-essentials
CEOs make the hard decisions on a daily basis. They don’t want to make decisions on items not worth their time – only game changers
CEOs are decision makers and not problem solvers. If a problem is presented, they also want solutions and alternatives presented – and they get to decide which solution is most viable and most likely to be a win for the business
CEOs want the next big thing in terms of profitability, cost reduction, competitiveness, and innovation – everything that will make the business grow
CEOs do not want unproven concepts or vague results. They want what is tangible real world solutions that work
CEOs rely on Key Performance Indicators (KPIs) to gauge if the business performance is successful or not. They want measurable results confirmed by verifiable statistics and monitored data
To think like a CEO, you need to be taking all these items into consideration before making your presentation for SEO. If your proposal is in line with how they think and what they want to hear – you would most likely get buy in.
Present SEO in a Language they Will Understand
One of the many pitfalls of SEO consultants or digital marketers in selling SEO to C-Level Executives is their tendency to use technical jargon in an attempt to dazzle their audience with how much they know. Avoid using acronyms and terms non-techies won’t understand. One quick example is to say “Search Engine Optimization” and not “SEO”. CEOs don’t have the time nor the interest for technological showboating. They want – and will only listen to – something they can understand and easily see having a benefit to the business as a whole.
Help Them Understand the Importance of Search
C-Level Executives know what search engines are and have had their share of Googling information. They may not understand the importance of search for their businesses however, thinking that prospective customers should just type in the name of their companies and presto – their website appears.
They may not understand that most people – including leads and prospects – don’t search for information about products and services by company name. They need to understand how people use search terms and how critical it is to appear at the top of page 1 in the search results.
Present SEO as a Problem Solver
Businesses of all sizes struggle in many ways – generating fresh leads, acquiring new customers, getting good brand exposure and recognition, and generating more sales. C-Level Executives are concerned with finding solutions to these problems and issues. Get their attention by presenting SEO as a problem solver – here are a few examples to start with:
When they are ready to buy, 90% of buyers will take the initiative of looking for the right supplier – and this will start with a web search
C-Level Executives are not easily dazzled by trends and hype. They want real data, particularly those that directly impact their profitability, competitiveness and brand awareness. They want real data such as comScore, eMarketer, Forrester, Nielsen, Pew Research Center and other reputable industry sources.
Present your SEO plan with real data, presenting how SEO can directly impact the business. The chart presented above from Hubspot which highlights SEO as a top channel for turning leads into customers is a good example. Present SEO with real, tangible and measurable data that is inline with the company’s Key Performance Indicators (KPIs) and business goals.
Provide a Definite Timeframe
C-Level Executives usually go for projects that are presented with clear deliverables married to a definite timeframe. They like quick results within a short timeframe, but would also go for longterm and longer lasting results if they understood the benefots. The key here is to deliver according to the timeframe you set.
CEO’s need to understand however, that SEO will have a larger and more lasting impact after a considerable amount of time. One great analogy is to explain SEO like investing in long term growth, which is only achieved over time. The more you invest for the longer the time period, the better the chances of long term and lasting payoff. However, Short term results can be achieved with the use of Pay-Per-Click (PPC) advertising and Paid Social Media advertising, which can be used in combination with organic Search Engine Optimization strategies. It might be wise to start with a blended solution campaign so there’s some quick returns to go along with the longterm.
An article from Search Engine Watch highlights organic search as the most under-funded digital marketing strategy. The article based this conclusion on data sourced from comScore and Forrester, indicating that organic search, which generate up to 92% of search clicks, only receives a pitiful 11% of the budget.
The reason for this is attributed to the fact that many CEOs are yet to understand the importance of SEO for their companies, thinking of it as a costly endeavor that won’t deliver the results they want. Marketingsherpa however, highlights that as much as 57% of the marketers they surveyed use SEO because of the lower costs incurred while delivering higher returns from their investments.
Identify Measurable Results
Remember CEOs want results that are measurable. They want results based on milestones and other measurable indices that they deem relevant to the business. Mike Volpe of HubSpot presented a list of important metrics that many C-Level Executives would want to see. You need to present your SEO proposal in a manner that shows how it can improve on these metrics, and you will most likely get a thumbs up.
Customer Acquisition Cost (CAC)
Marketing % of Customer Acquisition Cost (M%-CAC)
Ratio of Customer Lifetime Value to CAC (LTV:CAC)
Time to Payback CAC
Marketing Originated Customer %
Marketing Influenced Customer %
Set Achievable Success Parameters
As I mentioned earlier, C-Level Executives want to hear about KPIs and other success parameters that they can use to gauge the performance of the business and gain insights to help them make critical decisions. For example, SEO is deemed the top ROI-generating investment of enterprise marketers. Some parameters can include overall web traffic, number of leads generated, increased sales and profit, returning visitors, referrals and decreased bounce rates.
Present Your SEO Plan Professionally
Finally, you should take your time and prepare well, so you present your SEO proposal in a professional presentation that is clear, precise, and direct to the point. Make sure that you highlight the important keywords that C-Levels would like to hear. The more they get comfortable with what they see and hear, the more they would likely buy in to your proposal.
Make sure that you also set a properly scheduled meeting. Remember, time is of the very essence for C-Level executives. If possible you should give your presentation in a boardroom or equivalent meeting room that will give it a more professional, and important, atmosphere – something C-Level Executives are very comfortable with.
Wrapping things up, it’s important to remember that C-Level Executives are not your ordinary prospects that you could simply talk to about SEO over a coffee or lunch in a cafeteria. You will need not only careful planning and preparation, but also greater effort and insight towards understanding what these C-Level Executives want to see and hear in a manner that they are familiar and comfortable with. I hoped this helps you sell your SEO campaign and should you need help, feel free to reach out to us.
Social media have been so widely utilized nowadays that it has reportedly surpassed Google as Americans’ “number one daily activity” which explains why more and more marketers and entrepreneurs are promoting their business through these platforms.
The potential for business growth via social media is almost endless. Whether you want to gain subscribers, promote a service, or sell a product, the use of social media helps build your social brand. In this era where digital transactions and communication has become commonplace, it is nearly impossible to see any business not to be taking advantage of the growing social media trend.
But with so many social networks available online, many businesses are left in confusion as to how they can choose the right social network that would work best with the type of business, market and targeted audiences they have. Continue Reading…