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Los Angeles Magento Web Design and SEO Blog

SEO Changing Right Before Our Eyes

3:06 PM September 1, 2017

Los Angeles SEO changing

SEO Changing Right Before Our Eyes

With SEO changing at a such a rapid pace, it’s crucial for website owners to keep up to date. From the first moment web designers and business owners realized you could make money online by improving your Google ranking, search engine optimization (SEO) has been in a state of constant flux. That evolution has taken off in unexpected ways recently, to the point that entirely new approaches and considerations are called for.

In other words, the world of SEO is moving rapidly and businesses that don’t adjust are being left behind. Which of these changes matter most and what can you do about them? To get to the answers, let’s consider a few of the most important themes one by one…
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Social Media Quick Reference Guide‏

6:04 AM August 24, 2017

Businesses of all sizes, small one-person enterprises to multinational brands and corporations are riding the social media wave in a bid to capture attention and engage with targeted audiences.

Who can blame them? According to Hubspot, online professionals list social media as one of their most important sources for generating business leads. On top of that, social media marketing costs only a third of what other traditional lead generation channels require.

 track social media effectiveness

Source: Hubspot’s State of Inbound Marketing

No wonder over 97% of marketers participating in social networks, with 80% claiming to have generated more website traffic as they reach out and connect with more than 73% of adult online users active in these social channels.

how to leverage social media for marketing

Source: QMEE’s Online in 60 Seconds Infographic

But with so many social networks available online, many businesses are left in confusion as to how they can choose the right social network that would work best with the type of business, market and targeted audiences they have.
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HOW TO ADD A USER TO FACEBOOK ADS MANAGER

3:58 PM June 7, 2017

HOW TO ADD A USER TO FACEBOOK ADS MANAGER

The Facebook Ads Manager is great once you know your way around it, it’s kind of like Myspace back in the day. Remember Myspace? Well, Facebook’s business pages and Ad Manager are sort of like that learning curve you had to deal with when first using Myspace back in the 90’s and early 2000’s.

Let’s jump right in, I’m going to do this quickly because I have to get back to work, but I think this should help a lot of people wanting to add a user to their Facebook Ad Manager.

  1. Login to your Facebook Ads Manager.
    Facebook Ads Manager
  2. Select Ads Manager upper left, far right under Settings select Ad Account Settings.
  3. On the Account Page select Account Roles from the left navigation and then to the far right you will see Add a User.
  4. Select this and you will get a pop-up window where you will see the Enter a friend field. Type the name of the person you would like to add and click on them.
  5. The final step is to choose the dropdown next to the person box and assign the type of privileges you want the person to have. You will have three choices.
    1. Ad Account Admin – admins will have the same account privileges as the Facebook Ads Manager owner, so be careful and only select this is you truly trust the person you’re working with.
    2. Ad Account Advertiser – advertisers can see and edit all your ads and create new ads with the payment method for the account.
    3. Ad Account Analyst– analysts can only view the ad performance.

That’s it, that’s all there is to it. Once you have accomplished this the person you selected will get a notification on their Facebook profile page.

If you would like to learn more, here is the link to the Facebook Business Help Center topic which covers how to give someone else access to Facebook Ads Manager.

If you found this post helpful please share and follow us for more tips and tricks. If you have a question or would like us to create another post on how to do something inside Facebook, Instagram, or anything else in web marketing and SEO, then feel free to contact us here.

3 Ways to Supplement a Strong SEO Campaign

9:20 AM May 3, 2017

los-angeles-seo-agency-kitty

Los Angeles SEO agency

Whether you have a very strong search engine optimization campaign – and the top ranking on Google to go with it – or you’re just getting started and adding keywords to your site, there are a few other activities you should sprinkle into your Internet marketing mix.

On the one hand, this keeps you from being overly dependent on Google and its competitors to send qualified traffic your way (in other words, it keeps all your eggs out of one very small basket). And on the other hand, there are other Internet marketing avenues you can pursue that actually enhance your ongoing SEO efforts.

The bottom line is that spreading out your effort, attention, and resources is just a good idea all around. With that in mind, here are three ways you should supplement a strong search engine optimization campaign:

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How to leverage Magento to grow your online store.

8:54 AM April 7, 2017

magento-ecommerce-development

Los Angeles Magento Developer

If you own or manage an e-commerce website, and you haven’t heard of Magento, then it’s a good thing you found this article. You owe it to your customers and the future of your online business to give the Magento shopping cart platform a serious look. In this article, show you how to leverage Magento to grow your online store.

If you’re serious about giving your customers the best shopping experience and making real e-commerce profits while building a business that will earn more money month-after-month and year-after-year, then you need high-powered analytics, marketing tools, and back-end functionality that can grow with you.

That’s where Magento comes in.

If you aren’t familiar with Magento, it’s the industry standard e-commerce platform used by online retailers all over the world (including numerous big-name brands like Vizio, The North Face, Banana Republic and The Gap). Magento is a full-featured, scalable, open source online shopping platform that ties things like automated marketing, online catalogs, search engine optimization, shopping carts, shipping, and so much more all together into one glorious e-commerce package. Or, to put things in simpler terms, Magento is like a legal form of steroids for your e-commerce site, helping you do a lot more with your web presence with less time. We are a Los Angeles Magento development company, so we know a few things about what interests e-commerce website owners. Let’s highlight some key benefits of Magento for you.

Key Benefits of Magento
There is a lot to love about Magento as an e-commerce platform, including:

Flexibility: Magento is a customizable, open source software base. That means that a large community of developers are always looking for improvements and that it’s infinitely adaptable. No matter what you need Magento to do for your online store, it probably has the capability. Custom programming to industry-specific extensions and other tools make Magento an online retailer’s workforce.
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Microsoft Dynamics AX 7 Dynamics 365

4:55 PM April 6, 2017

Microsoft Dynamics 365 or Dynamics AX7

microsoft-dynamics-365-magento-integration

AX7 is picking up steam and getting a lot of traction in the business community. We’re getting about one Microsoft Dynamics AX 7 Magento integration request a week now and people are happy with the product.

Microsoft took a giant leap with Microsoft Dynamics AX7 (otherwise known as Dynamics 365 for Operations) by adding a number of significant UI, functional, technical and architectural enhancements. Microsoft’s CEO Satya Nadella is pushing the Cloud First, Mobile First, Integrated, and Interconnected agenda hard and it’s working.

More to come as we complete this article…

8 Reasons Why Responsive Websites are Great for SEO

1:09 PM April 6, 2017

In this article I discuss 8 reasons why having a responsive website it great for SEO. – (Infographic)

responsive-website-design-seo

The Internet has grown to full maturity. Just take a look at how people access the Web these days and you’ll agree that this statement is true. People can go online in the office or at home with their laptops and desktops, or even while on the move with their web-enabled gadgets. The Mobile Internet is rapidly evolving and it’s predicted that this year will be the year that mobile web access will finally overtake desktop Internet access.

With a diversity in devices comes the need to present your content, products and services to any Internet enabled smart gadget with a uniform design and functionality. If your website is presented well on a desktop or laptop, it should present equally as well when on mobile devices.

To answer this need comes responsive web design. Responsive design was developed to make websites more mobile-friendly, no matter what gadgets online users have at their disposal. With mobile Internet comes mobile search, a fact business website owners need to get adjusted with, particularly if they are relying on SEO to drive targeted traffic to their sites. A responsive website is the perfect platform to cater to this need. The following 8 reasons why a responsive web design is great for SEO.

1. A Responsive Website Gives You One Website for All Devices

The main goal of a search engines is to present searchers with the information they are looking for. A problem arises when mobile users visit websites not configured for mobile devices. If a website is not mobile optimized with a responsive design statistics show 61% will perform another search.

Google ranking algorithm takes into account the bounce rate on a website, even from a mobile device. Increased bounce rates definitely affect your site rankings. When your website is responsive you don’t need not worry about what device a visitor is using.

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MS Dynamics Magento Integration Infographic

2:44 PM April 5, 2017

Infographics are a great way to visually show something and engage the reader more than text alone can. In this infographic we wanted to highlight our new service offering for Microsoft Dynamics Magento integration and our design chops for beautiful designs.

ms-dynamics-magento-sync

Real Time Sync with MS Dynamics & Magento

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How to sell SEO to C Level Executives

8:29 AM April 4, 2017

meeting place

In every business or organization, higher management plays a significant role (and in many cases the only role) in the decision-making process. Everyone – from employees, partners, suppliers and even customers – look upwards to the C-Level pedestal for guidance and decisions that will steer the business or institution.

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To scroll or not to scroll – answer scroll

3:46 PM January 3, 2017

who-scrolls-websites-website-design

Image credit: Tony Haile—Chartbeat

Happy New Year and welcome to 2017, it’s going to be an interesting year for sure, well if you follow politics it will be.

A customer made a statement to me the other day that didn’t sound quite right and something I didn’t believe was true, so this post is about that statement. The customer said, and I quote here, “but people don’t scroll anymore Aaron, don’t you follow what Google says“.  (be sure to catch the funny at the end of the post).  Continue Reading…