Archive
6:04 AM August 24, 2017
Businesses of all sizes, small one-person enterprises to multinational brands and corporations are riding the social media wave in a bid to capture attention and engage with targeted audiences.
Who can blame them? According to Hubspot, online professionals list social media as one of their most important sources for generating business leads. On top of that, social media marketing costs only a third of what other traditional lead generation channels require.
Source: Hubspot’s State of Inbound Marketing
No wonder over 97% of marketers participating in social networks, with 80% claiming to have generated more website traffic as they reach out and connect with more than 73% of adult online users active in these social channels.
Source: QMEE’s Online in 60 Seconds Infographic
But with so many social networks available online, many businesses are left in confusion as to how they can choose the right social network that would work best with the type of business, market and targeted audiences they have.
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9:32 AM July 30, 2015
Social media have been so widely utilized nowadays that it has reportedly surpassed Google as Americans’ “number one daily activity” which explains why more and more marketers and entrepreneurs are promoting their business through these platforms.
The potential for business growth via social media is almost endless. Whether you want to gain subscribers, promote a service, or sell a product, the use of social media helps build your social brand. In this era where digital transactions and communication has become commonplace, it is nearly impossible to see any business not to be taking advantage of the growing social media trend.
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3:28 PM July 12, 2014
How to merge two Google+ page accounts. If you were an early adopter to Google+ for your business and you were also in Google places and Google Maps, then you probably have two Google+ pages for your business (not good). Until now you didn’t have a way to merge the two accounts, but Google has finally given us this ability and it’s pretty simple.
How to merge two google+ pages.
1. Go to your Google+ Verified business page
2. Select settings
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10:19 AM May 30, 2014
Google occupies a somewhat ironic place on the Internet marketing pantheon at the moment. On the one hand, lots of businesses would do almost anything to rank highly in Google’s search results. But on the other, a surprisingly high percentage of them are simultaneously ignoring Google+, which isn’t just a powerful social networking platform but also a tool you can use to influence the search engine rankings.
That means it’s time for you to stop ignoring Google+, today. I don’t mean that you should check it out or add a few things to your profile… I mean that you should make Google+ a big part of your Internet marketing plans beginning right now. Set aside a few hours to learn its finer points, and then start adding to your profile and contact list.
Here are just a few of the reasons you need to take that step today:
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10:58 PM March 22, 2014
Google takes the high low road (updated)
Google has decided to take the
high low road and no longer offer to share outside its social network Google+ via plugins installed on its Chrome browser. Google+
now no longer allows you to share posts to
Facebook,
Twitter,
Pinterest and Googles own
Blogger, as well as others (see below). This
is was a huge step in the right direction for the number two social network and
gives gave them another leg up on their main competition. (
too bad they disabled all Chrome app extensions which allowed the ability to share to Twitter, Facebook, Pinterest and many others directly from your Google+ posts. What a lame bunch of duck Google+ managers.)
This used to work, now it doesn’t.
10:11 PM May 17, 2013
Well people Google did it, they made a major update to the Google+ social media pages. In the post I show you some tips and tricks on how to navigate the new Google+. I’m not a big fan of significant site changes, especially ones of the UX and UI nature. As a somewhat anal and organized person I tend to like to know where things are all the time. My car keys, sun glasses, wallet and just about everything else in my house has a place and purpose. Yup I’m one of those. But Google has actually done quite a good job and everything they’ve changed has been pretty easy to figure out, heck they even simplified things. So I’ve decided to write a quick and short blog post about how to navigate your way around and even show you a few tricks to hidden clicks. See the images below for more.
Tricky Clicks
As you can see by the above image, there’s a few places to click on either side of the navigation that will scroll you up to reveal the entire monstrous image Google seems to like. Overkill in my opinion, but lets see what some people come up with with these large images. In fact, if you’ve seen some really cool ones some creative types have created, please comment and leave me the links.
After you’ve been scrolled up by the page to reveal the huge image, the easiest way to get the image back under control, so you only see a small portion of it, is to select the “Posts” link in the navigation. This will return the page to a more viewable perspective.
Like Facebook, Google+ has a red notifications alert box in the upper right. This is all the activity that others are performing on your page, posts, images or events.
Upper left you have a collapsed navigation panel. To access it all you have to do is roll your mouse over it and it will reveal all the important navigational areas of your Google+ account.
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9:59 PM March 27, 2013
Los Angeles SEO and Social Media
When it comes to Internet marketing effectiveness, most business owners would still agree that search engine optimization doesn’t just offer the best way to drive targeted traffic to a website, but is also the most efficient. In other words, when you consider things like time and money spent, Google is still the preferred way to attract new customers online, despite the social media explosion that’s become such an important story in the past few years.
So, does that mean you can afford to ignore your social media profiles to focus on SEO? Absolutely not. In fact, if your search campaign doesn’t have a social component, then you’re actually doing it wrong.
It really comes down to this: search marketing might still be incredibly important, but that doesn’t mean you should ignore social media, because they are becoming more and more linked together, to the point that they are almost the same thing. Good social content has the power to help your search positioning and vice versa. Having an SEO strategy that includes social media is crucial.
To understand why this dynamic exists, let’s consider these three points:
1. Social media marketing and search engine optimization have the same goal. The
real goal of your search engine optimization plan shouldn’t be a top spot on Google, but to drive lots of interested buyers to your business website. Social media profiles are great for that if they are utilized correctly. That means customer profiles with unique, interesting, keyword-rich content that’s being added on a continual basis.
2. Social sites give you a cost-effective way to distribute search-optimized content. The bigger your group of fans and followers is, the easier it is to spread messages to your customers, have them re-posted, tweeted, and so on. All of this is great for creating “buzz,” of course, but it’s also helpful for generating back links and user content that work into your SEO plan.
3. It’s easy to use social media and SEO together. Because Google and the other search engines are indexing and prioritizing social content, the two go together naturally. For instance, posting content, or links, to Google+ is now a faster way to get your site indexed than submitting it to the search engine directly. All you have to do is place the link on some basic info, and Google will crawl it instantly and automatically, updating your search profile. In the same way, linking Facebook and Twitter accounts together can generate targeted traffic while enhancing your marketing reach and creating even more links.
The bottom line is that we’ve reached a point where search engine optimization and social media marketing don’t just play well together but are actually integral to one another. If you’re ignoring social media to focus on search, then you’re missing the point in a couple of different ways. Is it time to take a new perspective on Internet marketing? Contact Full Impact Studios and lets discuss ways we can help you merge your current SEO with social media. Lets talk 1-800-658-0113
3:13 PM March 25, 2013
Who says a mouse can’t be a rebel!?
RebelMouse Social Media
At Full Impact Studios it’s our job to keep up with the latest trends in all kinds of virtual communities and networks. As a social media and marketing company, we not only keep up to date with all the latest happenings in the social sphere but also endeavor to report back to you what’s hot, what’s not, and what you should look out for. RebelMouse is fresh on the social scene, so naturally it peaked our interest. Here’s what our scout has found:
First off, I’ve got to hand it to RebelMouse for how they candidly warn newcomers that they are in fact new to this, too, and so a learning curve can be expected by all parties involved. With that being said, the site is still quite established and professionally run. Although at times it can be a bit sluggish, i.e. in refreshing your feeds, overall, you can’t deny the brilliance behind the concept.
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