Online Marketing Archives -


Social Media Quick Reference Guide‏

6:04 AM August 24, 2017

Businesses of all sizes, small one-person enterprises to multinational brands and corporations are riding the social media wave in a bid to capture attention and engage with targeted audiences.

Who can blame them? According to Hubspot, online professionals list social media as one of their most important sources for generating business leads. On top of that, social media marketing costs only a third of what other traditional lead generation channels require.

 track social media effectiveness

Source: Hubspot’s State of Inbound Marketing

No wonder over 97% of marketers participating in social networks, with 80% claiming to have generated more website traffic as they reach out and connect with more than 73% of adult online users active in these social channels.

how to leverage social media for marketing

Source: QMEE’s Online in 60 Seconds Infographic

But with so many social networks available online, many businesses are left in confusion as to how they can choose the right social network that would work best with the type of business, market and targeted audiences they have.
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3:58 PM June 7, 2017


The Facebook Ads Manager is great once you know your way around it, it’s kind of like Myspace back in the day. Remember Myspace? Well, Facebook’s business pages and Ad Manager are sort of like that learning curve you had to deal with when first using Myspace back in the 90’s and early 2000’s.

Let’s jump right in, I’m going to do this quickly because I have to get back to work, but I think this should help a lot of people wanting to add a user to their Facebook Ad Manager.

  1. Login to your Facebook Ads Manager.
    Facebook Ads Manager
  2. Select Ads Manager upper left, far right under Settings select Ad Account Settings.
  3. On the Account Page select Account Roles from the left navigation and then to the far right you will see Add a User.
  4. Select this and you will get a pop-up window where you will see the Enter a friend field. Type the name of the person you would like to add and click on them.
  5. The final step is to choose the dropdown next to the person box and assign the type of privileges you want the person to have. You will have three choices.
    1. Ad Account Admin – admins will have the same account privileges as the Facebook Ads Manager owner, so be careful and only select this is you truly trust the person you’re working with.
    2. Ad Account Advertiser – advertisers can see and edit all your ads and create new ads with the payment method for the account.
    3. Ad Account Analyst– analysts can only view the ad performance.

That’s it, that’s all there is to it. Once you have accomplished this the person you selected will get a notification on their Facebook profile page.

If you would like to learn more, here is the link to the Facebook Business Help Center topic which covers how to give someone else access to Facebook Ads Manager.

If you found this post helpful please share and follow us for more tips and tricks. If you have a question or would like us to create another post on how to do something inside Facebook, Instagram, or anything else in web marketing and SEO, then feel free to contact us here.

Add Sharing to Facebook from Google – updated

10:58 PM March 22, 2014

Google takes the high low road (updated)

Google has decided to take the high low road and no longer offer to share outside its social network Google+ via plugins installed on its Chrome browser. Google+ now no longer allows you to share posts to FacebookTwitterPinterest and Googles own Blogger, as well as others (see below). This is was a huge step in the right direction for the number two social network and gives gave them another leg up on their main competition. (too bad they disabled all Chrome app extensions which allowed the ability to share to Twitter, Facebook, Pinterest and many others directly from your Google+ posts. What a lame bunch of duck Google+ managers.)

This used to work, now it doesn’t.

Web Video Marketing is King – Google Says So

3:45 PM May 1, 2013

web-video-production-los-angelesWithin the Internet marketing community, YouTube is sometimes referred to as “the second largest search engine.” That’s not just a clever phrase – with the company recently announcing that it attracts more than one billion unique visitors per month, it indeed handles many more requests than Yahoo and Bing. Web video marketing is king, Google says so.

The point, though, isn’t that YouTube attracts more searchers than Microsoft. What matters is that the figure equates to roughly one out of every two people visiting you in any given month. That’s a figure too big for any business to ignore, and especially a business looking for a cost-effective marketing outlet without a lot of competition.

If you haven’t already produced your first online marketing video clip, now is a perfect time.

Here’s 5 helpful ground rules to keep in mind:

1. Set your titles up the right way. They should be interesting, descriptive, and filled with the right searchable keywords. In other words, your video should be easy to find, and a potential customer should understand what it’s about right away.

SEO Blogging Tips for Business

7:46 PM April 30, 2013


Blogging for SEO

Several years ago, businesses of all sizes discovered that blogging was a virtual Internet marketing “cure- all,” drawing customers through search engines, giving the company a chance to spread new ideas, and even building brand credibility all at the same time. Before long, everybody had a blog, and it seemed like the trend was going to continue forever…

But in the online world, things change quickly. Although blogs were hot for a while, new tools like social media and pay-per-click advertising moved into the spotlight – either because they were new (in the case of social networking sites like Facebook and Twitter), or because they showed more immediate results (as Internet advertising can, at least in theory).

Fast-forward a couple of years and marketers are still trying to figure out how to make social media profiles into a profit center, and are feeling pressed by a combination of high online ad prices and the decreasing returns that have resulted from too much advertising all over the web. Some of them are learning what we’ve already known for years: that a great blog can still give you better value, and a huge return on your investment of time or money, especially when compared to other Internet marketing tools.

Here are seven great SEO blogging tips for business:

1. Blog posts help you rank in organic search listings. Pay-per-click ads can be expensive, last only for a few seconds, and tend to be ignored by the majority of web searchers. By posting great blog content that attracts organic traffic, though, you can draw in potential customers time and time again without spending a dime.
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Rebelmouse Social Media, your Single Page for Social Media

3:13 PM March 25, 2013

Who says a mouse can’t be a rebel!?


RebelMouse Social Media

At Full Impact Studios it’s our job to keep up with the latest trends in all kinds of virtual communities and networks. As a social media and marketing company, we not only keep up to date with all the latest happenings in the social sphere but also endeavor to report back to you what’s hot, what’s not, and what you should look out for. RebelMouse is fresh on the social scene, so naturally it peaked our interest. Here’s what our scout has found:

First off, I’ve got to hand it to RebelMouse for how they candidly warn newcomers that they are in fact new to this, too, and so a learning curve can be expected by all parties involved. With that being said, the site is still quite established and professionally run. Although at times it can be a bit sluggish, i.e. in refreshing your feeds, overall, you can’t deny the brilliance behind the concept.
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