SEO Blogging Tips for Business

7:46 PM April 30, 2013

Blogging for SEO

Several years ago, businesses of all sizes discovered that blogging was a virtual Internet marketing “cure- all,” drawing customers through search engines, giving the company a chance to spread new ideas, and even building brand credibility all at the same time. Before long, everybody had a blog, and it seemed like the trend was going to continue forever…

But in the online world, things change quickly. Although blogs were hot for a while, new tools like social media and pay-per-click advertising moved into the spotlight – either because they were new (in the case of social networking sites like Facebook and Twitter), or because they showed more immediate results (as Internet advertising can, at least in theory).

Fast-forward a couple of years and marketers are still trying to figure out how to make social media profiles into a profit center, and are feeling pressed by a combination of high online ad prices and the decreasing returns that have resulted from too much advertising all over the web. Some of them are learning what we’ve already known for years: that a great blog can still give you better value, and a huge return on your investment of time or money, especially when compared to other Internet marketing tools.

Here are seven great SEO blogging tips for business:

1. Blog posts help you rank in organic search listings. Pay-per-click ads can be expensive, last only for a few seconds, and tend to be ignored by the majority of web searchers. By posting great blog content that attracts organic traffic, though, you can draw in potential customers time and time again without spending a dime.

7 Great Tips for Blogging

2. A good blog post can enhance social media marketing.While a few people might follow you online because they know or like you, having fantastic content is the key to maintaining a strong social presence. For that reason, your blog posts can do “double duty” within your social media profiles.

3. Blog posts are permanent. Unlike a quick two-week or Internet banner ad, which may be seen for a few seconds or less, your blog posts create permanent links that can be followed time and time again. That gives them more staying power and long-term value.

4. Blogs usually have more nuanced marketing messages. One big problem with Internet advertising is that more and more people are getting good at ignoring it. Rather than using sales-heavy landing pages, though, you can create interest in a topic with a targeted blog post followed by a subtle call to action.

5. Great content attracts shares, subscribers, and inbound links. Nearly every marketer is looking for something that can “go viral,” and be spread from one prospect to another. When you have great content on your blog, people share it, follow you on social media, and sign up for your e-mail newsletter because they want to hear from you again.

6. Guest posts can be more effective than online ads. When you put an ad on someone else’s website, customers may or may not even notice. But, when you share great content with an established industry website, you can attract attention, bring targeted traffic, and build your credibility all at the same time.

7. Blog marketing is a cumulative effort. The best thing about business blogging is that the results tend to get bigger and better over time, as your posts accumulate. The more you do it, the more often all of these great things can happen.

When you consider all of the things a strong blog can do for your business, even if you only have a handful of unique and interesting posts, there is really no reason not to utilize them. Things like social media and Internet advertising certainly have their place, but for effective ROI and marketing, very few things can match the power of great content on your company blog.

Do you need a blog or want to make the most of your existing blog? Full Impact Studios is affordable Los Angeles web design company that can custom design your blog for the right audience, and then usesearch engine optimization and social media marketing to ensure that your posts get the visibility they deserve. Call us to today 1-800-658-0113 to find out more or click here to request a quote.