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What is an SEO Specialist – infographic

11:10 AM August 15, 2014

Or, if you’re looking for someone to help you improve your company’s search rankings, a better version of this question might be: “How do I find the right SEO specialist to help my business?” seo-specialist-los-angeles

Unfortunately, the answer isn’t as easy to find as it should be. That’s because we live in a day and age where business web design and Internet marketing can make or break your company within months. It’s no surprise, then, that so many people are calling themselves search engine optimization consultants… even though they don’t have the training, background, or reputation to back it up.

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5 reasons SEO is alive and well.

3:08 PM July 18, 2014

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SEO is Alive and well.

For the last few years, a handful of authors and experts have been practically shouting that search engine optimization is dying, if not dead already. It no longer works, they say, isn’t relevant anymore, and actually, poses a threat to your business. Even Mashable – a popular news blog – recently joined in with this article suggesting SEO is coming to the end of its long run.

All of these writers make some wonderful points and observations. The only problem? Their conclusion is all wrong. SEO is not dead, it’s alive and well. In fact, it might be getting even stronger.

To understand why we first have to look at the reasons people are giving for the demise of search engine optimization. In some cases, it’s fair to say that the people who want to throw dirt on SEO’s grave simply aren’t very good at it. It is getting harder, and more competitive, to climb the search rankings. If you aren’t a skilled marketer, and a patient one, it won’t take long for you to conclude that optimization techniques “don’t work.”

Once you look past that crowd, however, there are some very intelligent people involved in the debate. What they usually point to are some indisputable pieces of evidence: that over-optimizing websites for search have made it more difficult for actual users to find useful information, and that Google and the other search engines have started looking for ways to punish (or at least de-emphasize) those websites as a result. In fact, through the magic of semantic search, Google can now match pages to context, meaning exact keyword and link matches aren’t as important as they used to be. Instead, factors like author credibility and social following are being prioritized.

Those are good arguments, but they still don’t suggest that you shouldn’t optimize your site, just that you shouldn’t over-optimize it. There’s no reason to throw the baby out with the bathwater, especially when there are so many opportunities to take advantage of. Continue Reading…

How to merge two Google+ page accounts

3:28 PM July 12, 2014

How to merge two Google+ page accounts. If you were an early adopter to Google+ for your business and you were also in Google places and Google Maps, then you probably have two Google+ pages for your business (not good). Until now you didn’t have a way to merge the two accounts, but Google has finally given us this ability and it’s pretty simple.

how to merge two google pages

How to merge two google+ pages.


1. Go to your Google+ Verified business page
2. Select settings

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Does it feel like Google’s Panda 4.0 is laughing?

12:10 PM June 5, 2014

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Google’s Laughing Panda 4.0

Did your site take a hit in the recent Panda 4.0 update by Google? You’re not alone if it did, some pretty high profile sites such as E-bay and Ask.com are feeling the laughs of the Panda. (See laughing Panda above.) Who knows if this will adjust itself over time, Google always makes minor tweaks and adjustments after a new algorithm update, so expect more changes to come over the next several weeks.

Google didn’t just roll out a minor update this time around, they went so far as to give this new Panda update it’s own number, Panda 4.0. Google’s Matt Cutts said that is current update should only affect around 7% of queries made for the English language. Matt posted the news on Twitter the morning of the update to give people notice. That’s when SEO’s all over the globe began to run to their Analytics accounts and Webmaster Tools to see if their client’s sites saw a drop.

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Why You Should Stop Ignoring Googleplus

10:19 AM May 30, 2014

GooglePlus-logo-red

 

Google occupies a somewhat ironic place on the Internet marketing pantheon at the moment. On the one hand, lots of businesses would do almost anything to rank highly in Google’s search results. But on the other, a surprisingly high percentage of them are simultaneously ignoring Google+, which isn’t just a powerful social networking platform but also a tool you can use to influence the search engine rankings.

That means it’s time for you to stop ignoring Google+, today. I don’t mean that you should check it out or add a few things to your profile… I mean that you should make Google+ a big part of your Internet marketing plans beginning right now. Set aside a few hours to learn its finer points, and then start adding to your profile and contact list.

Here are just a few of the reasons you need to take that step today:

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2013 Google Page Rank Update Schedule

4:55 PM May 23, 2013

In case you weren’t aware, Google Page Rank (PR) has an update schedule they use each year. These are the timeframes Google uses, so if you plan for these in your action schedule, you can watch for changes in your websites ranking.

2013 Google Page Rank update schedule:

Winter: January 28th to February 7th

Summer: June 27th to July 7th

Fall: September 29th to October 4th

Holiday Season: December 2013 (unannounced date).

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SEO Blogging Tips for Business

7:46 PM April 30, 2013

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Blogging for SEO

Several years ago, businesses of all sizes discovered that blogging was a virtual Internet marketing “cure- all,” drawing customers through search engines, giving the company a chance to spread new ideas, and even building brand credibility all at the same time. Before long, everybody had a blog, and it seemed like the trend was going to continue forever…

But in the online world, things change quickly. Although blogs were hot for a while, new tools like social media and pay-per-click advertising moved into the spotlight – either because they were new (in the case of social networking sites like Facebook and Twitter), or because they showed more immediate results (as Internet advertising can, at least in theory).

Fast-forward a couple of years and marketers are still trying to figure out how to make social media profiles into a profit center, and are feeling pressed by a combination of high online ad prices and the decreasing returns that have resulted from too much advertising all over the web. Some of them are learning what we’ve already known for years: that a great blog can still give you better value, and a huge return on your investment of time or money, especially when compared to other Internet marketing tools.

Here are seven great SEO blogging tips for business:

1. Blog posts help you rank in organic search listings. Pay-per-click ads can be expensive, last only for a few seconds, and tend to be ignored by the majority of web searchers. By posting great blog content that attracts organic traffic, though, you can draw in potential customers time and time again without spending a dime.
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Will Forwarding Too Many Domains To One Site Hurt You?

9:28 PM April 22, 2013

In the world of Internet marketing, we often discuss domain names as a form of “virtual real estate.” It’s a good analogy, as few things have been as important to your company’s online success (both in terms of search engine visibility and real-world branding) as your website name and address. It is for this reason, and because search engines have shown a clear preference for “exact match” domains in the past, standard practice has often been to buy several different domain exact match domains and forward them all to your “real” business website.

The best way to do this has typically been through what’s called a domain name redirect or forward (with a canonical meta tag), which tells browsers to permanently send traffic to another destination. The user sees the redirected or “correct” address in their navigation bar, and search engines note the change. The net effect is that any previous SEO authority that old domain or URL had is transferred directly to landing domain or what we call the Money Site. Do this a number of times, and you could greatly increase the visibility of your main business website.

With the recent Penguin and Panda changes to Google’s algorithm, though, things may be changing. That’s especially true when you consider that a lot of experts think the effects of both are becoming stronger over time (that is, Google is gradually enforcing them more strictly). Could having too many domain name redirects do more harm than good?
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Why Social Media Must Be Part of Your SEO Strategy

9:59 PM March 27, 2013

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Los Angeles SEO and Social Media

When it comes to Internet marketing effectiveness, most business owners would still agree that search engine optimization doesn’t just offer the best way to drive targeted traffic to a website, but is also the most efficient. In other words, when you consider things like time and money spent, Google is still the preferred way to attract new customers online, despite the social media explosion that’s become such an important story in the past few years.

So, does that mean you can afford to ignore your social media profiles to focus on SEO? Absolutely not. In fact, if your search campaign doesn’t have a social component, then you’re actually doing it wrong.

It really comes down to this: search marketing might still be incredibly important, but that doesn’t mean you should ignore social media, because they are becoming more and more linked together, to the point that they are almost the same thing. Good social content has the power to help your search positioning and vice versa. Having an SEO strategy that includes social media is crucial.

To understand why this dynamic exists, let’s consider these three points:

1. Social media marketing and search engine optimization have the same goal. The real goal of your search engine optimization plan shouldn’t be a top spot on Google, but to drive lots of interested buyers to your business website. Social media profiles are great for that if they are utilized correctly. That means customer profiles with unique, interesting, keyword-rich content that’s being added on a continual basis.

2. Social sites give you a cost-effective way to distribute search-optimized content. The bigger your group of fans and followers is, the easier it is to spread messages to your customers, have them re-posted, tweeted, and so on. All of this is great for creating “buzz,” of course, but it’s also helpful for generating back links and user content that work into your SEO plan.

3. It’s easy to use social media and SEO together. Because Google and the other search engines are indexing and prioritizing social content, the two go together naturally. For instance, posting content, or links, to Google+ is now a faster way to get your site indexed than submitting it to the search engine directly. All you have to do is place the link on some basic info, and Google will crawl it instantly and automatically, updating your search profile. In the same way, linking Facebook and Twitter accounts together can generate targeted traffic while enhancing your marketing reach and creating even more links.

The bottom line is that we’ve reached a point where search engine optimization and social media marketing don’t just play well together but are actually integral to one another. If you’re ignoring social media to focus on search, then you’re missing the point in a couple of different ways. Is it time to take a new perspective on Internet marketing? Contact Full Impact Studios and lets discuss ways we can help you merge your current SEO with social media. Lets talk 1-800-658-0113