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Should Your Next Website Be Responsive or Adaptive?

12:48 PM August 22, 2014


One thing that virtually every Internet marketer and web designer can agree on is that new websites need to be accessible across a wide variety of devices and platforms – that they need to display properly on everything from laptop and desktop computers to smartphone screens.

One thing some can’t agree on, though, is how to best achieve that goal.

That’s where the ongoing debate between adaptive web design and responsive web design comes into play. The two concepts are closely related. And as you might expect, there are advantages and disadvantages to each. In this article we’re going to take a look at what the differences might mean to you, both as a user and a marketer, so you can make the right call for your business going forward.

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