Within the Internet marketing community, YouTube is sometimes referred to as “the second largest search engine.” That’s not just a clever phrase – with the company recently announcing that it attracts more than one billion unique visitors per month, it indeed handles many more requests than Yahoo and Bing. Web video marketing is king, Google says so.

The point, though, isn’t that YouTube attracts more searchers than Microsoft. What matters is that the figure equates to roughly one out of every two people visiting you in any given month. That’s a figure too big for any business to ignore, and especially a business looking for a cost-effective marketing outlet without a lot of competition.

If you haven’t already produced your first online marketing video clip, now is a perfect time.

Here’s 5 helpful ground rules to keep in mind:

1. Set your titles up the right way. They should be interesting, descriptive, and filled with the right searchable keywords. In other words, your video should be easy to find, and a potential customer should understand what it’s about right away.

2. Keep your video clips short. As a rule of thumb, 1 to 2 minutes is best. You can get away with producing shorter videos, but if you go much longer, you risk having lots of viewers click away to watch something else. If your topic seems too big, try breaking it into several videos, or into an ongoing series.

3. Stay on message. With your time being so short, it’s critical that you get your message across quickly. Even if it means recording several different takes, don’t let your video go longer than it should because you can’t stay on message. Edit down your script before you start, and then look for other places to trim your marketing videos.

4. Pay extra for good video production. If your video looks like an after school project, people either won’t take you seriously or will click away to another video in seconds. It’s better to have one great video than lots of terrible ones, so invest wisely in production and editing.

5. End each video with a single call to action. Instead of bombarding people with marketing messages and offers, share the information and then end with a single call to action (usually the URL for your business website). The easier it is to follow your directions, the more likely viewers are to actually take the next step.

Creating quality internet marketing video’s for business or a website isn’t as difficult you might think, but a lot of smaller businesses still haven’t made the leap. Is it because they think it’s expensive and time-consuming or just because they won’t know what to say or don’t want to be on camera? We have a great web video team here in our Los Angeles web video production office and we’ve streamlined the process to be as smooth and as quick as possible. It’s because of this streamlined process that we can offer the best price for the highest quality web video.

Nothing speaks to your customer or sells your product and service like a great web video. Youtube isn’t the second largest search engine for nothing. Have you ever watched a video on Youtube and then you saw something else to watch, then something else. The next thing you know an hour or two has passed. That’s because video captures us, grabs our attention, engages us and captivates us like nothing else.

Above is an interview style web video of me discussing Full Impact Studios and what makes us different than other Los Angeles web design companies. It’s a bit on the long side, so you don’t have to watch the whole thing, but the quality and the presentation of our work is there.

Why not call 1-800-658-0113 or submit a video quote request to our team today and let us help put the power of YouTube video marketing to work for you.  You can take a look at some more of our video production work here.